Many seed suppliers
selling to gardeners
are now specializing in
heirloom seeds.
The seeds from an heirloom plant
produce plants
that are nearly identical
to the parent plant.
A gardener could buy
one package of heirloom seeds
and never buy
another package of seeds.
So why would seed suppliers
offer heirloom seeds?
They offer heirloom seeds
because they know
very few gardeners
will actually exert the effort
to save those seeds.
The average gardener will buy seeds
from them
again and again.
But seed suppliers also know
these gardeners will happily pay extra
to have the option
to save seeds.
And gardeners also perceive
heirloom seeds
as being higher quality.
Customers will often pay more
for a product option
they are unlikely to ever use.
Offer them
that option.
And charge them extra
for it.