A loved one saves
her best dress
or her best wine
or her best dance moves
for
a not-yet-known
special occasion.
Then she dies
before she experiences
that special occasion.
If we’re lucky to know
and love a lot of people,
we’ve heard
at least one version
of this life lesson.
It also applies
to business.
Don’t save
your best marketing ideas
or your best product
or your best speeches
for later.
Use them as soon
as they’d add
any sort of value.