I recently watched the movie
Rosaline.
It is teen-targeted movie
based on
Shakespeare’s Romeo and Juliet.
Which is often
the first Shakespeare play
teens study in school.
This is a shared experience,
a common ground
most teens share.
And it is something
the movie
can be marketed around.
That is key
with effective marketing
– Find a shared experience
and then promote around it.
It could be a problem
like cleaning hardwood floors
or a shared experience
like a record release
by a popular artist
or something else
most of your target market
has in common.
Find that angle
and then craft
your marketing around it.