Plan A Business Closing…If You Can

I plan to stop
releasing new novels
(producing new products)
for my Romance Novel writing business
two years from now
(unless the sales trajectory
changes).

I’m fortunate
because,
due to my tracking of sales
and the following of other trends,
I have some notice
before ‘closing’ my business.

(The books will remain
at booksellers
but without marketing activity
on my part,
the sales will soon dwindle
to nothing.)

I have the privilege
of planning my exit.

I plan to make it
the happiest exit
I can
for loyal readers
(customers)
and leave them
with smiles on their faces.

A friend of mine
plans to do the exact opposite.
She plans to leave them
with a cliffhanger.
Her thought is
she wants to leave readers
wanting more of her writing.

If we have
the ability to do so,
we should plan
our business’s closing.

It is part of
our legacy.
Put thought
into it.

A Temporary Upgrade

I go on cruises
regularly.
I usually stay
in the least expensive cabin.

Recently, my cabin
was upgraded
for free.
It had a balcony
and was larger.

It will be VERY challenging
to go back
to booking
the least expensive cabin.

Temporary upgrades
WORK.

They will shift
some of your customers
to the more expensive option.

Offer a temporary upgrade
to your loyal customers
as a ‘reward’.

Evaluate the results.

Expand that marketing
if you see positive results.