Vague Requests From ‘Customers’

I often receive requests
from customers
that don’t reference me
or my books (products)
by name.

I suspect
these are a form of spam,
perhaps a way
of verifying the emails
they used
are correct
before they sell their lists.

If the request is easy
to fulfill,
I fulfill it.

The worst that could happen is
I get added to spam lists.
I already receive
a ton of spam.

The best that could happen is
I make a reader (customer)
super happy.

If the request is difficult,
I’ll fulfill it
if I believe I’ll receive
that request again.
I’ll then save that response
to copy and paste later.

If I doubt I’ll receive
that request again,
I ignore it.

Determine
how you’ll deal
with vague customer requests.

You Might Be Their Only Contact Of The Day

I receive thousands of messages a day.
I suspect you receive
a high number of messages also.

We’re not normal.

We’re business builders.
We have a lot of contacts.
We have partners, customers,
vendors, industry folks
reaching out to us.
We subscribe to newsletters.
We are on mailing lists.

The average person
sends and receives
121 business emails a day.

Many of my readers
(customers)
are WAY below that average.
A busy day for them
is sending 10 emails.

Every one of those emails
is important to them.
Every one of those emails
they’re awaiting replies on.

Remember that
when you’re replying to messages.
That message might be one of a thousand for you
but your message is one of ten or less for that sender.

Make your message count.