A reader left a review
on one of my books.
She said
she always knows
what she’ll get
with one of my books
and, in this crazy world,
that is a great comfort
to her.
The media loves the new.
They love different.
And, as business builders
seeking to snag
some of that media coverage,
we often give them
the new, the different.
But the vast majority
of our prospects
and our customers
are tired of constant change.
They want the familiar.
They don’t want surprises.
They want the comfort
of our products and services
being the same.
Don’t feel the need
to change EVERYTHING.
Many customers want
a reliable experience.