We’ve heard of the lipstick index
(lipstick sales, an affordable luxury,
increase during a recession).
Cadbury is also claiming chocolate
is recession proof.
“Chocolate is an affordable treat and
one of the last to be scratched off
people’s shopping lists.”
I’m creating
my own affordable treat product.
Short romance stories priced lower
but at a higher per word margin.
Could your company produce
something similar?
One day last week,
after losing thousands in the markets,
I walked into a business
and they gave me a free pen.
Normally, I wouldn’t have thought twice
about that free pen
but that day, wow,
I told everyone about it.
People like to be in their natural state.
I’m a happy person.
I was looking for a reason to be happy.
I’ll remember for years
that company with their free pen
helped put me there.
Do you have a little extra
you can add to orders?