I’m installing rain barrels
around my house this year.
I don’t need them
this year.
Our area, thankfully,
has a lot of water.
Now.
But I’ve seen the trends.
I’ve seen how the UK,
a part of the world
that normally has a lot of rain,
is dealing with drought.
And I know
if drought can happen there,
it can happen in my area.
Once drought arrives,
there’s no rain water to gather.
The rain has to be gathered
well BEFORE
there are any signs of drought.
Our businesses are faced
with these types of situations
also.
Marketing funds, for example,
should be ‘gathered’
when sales and cash flow
are healthy.
Because we REALLY need marketing
when sales suck
but, at that time.
we likely don’t have a healthy cash flow
to pay for the marketing.
We need to fill up
our marketing barrels
before the sales drought comes.