Tag: product launches

Fully Complete The Project

Many people believe
a project is completed
when the new product is launched
or
the system is installed
or
the marketing campaign
is no longer active.

Those many people are
wrong.

Completing a project
means dealing with the waste
the new product produces.

It means completing
the return on investment calculation.

It means listing all the learnings
from the project
and presenting those findings.

It means figuring out
how to do that same project better.

It means documenting
and putting materials away
and cleaning the space.

I think of the project going live
as 2/3rds of the way
through the project.
There are still a lot of tasks
left to complete.

Fully complete the project.

Always A Little Bit Successful

One of my writing buddies
(owner of a small business)
told me her current book release
(product release)
was an absolute failure.

I asked her questions
about it
and uncovered
that it was only
an ‘absolute failure’
based on her expectations.

The book will break-even financially
within the release month
and, after that point,
it will earn a return.

This is often the case.

Our businesses aren’t
either
complete successes
or
complete failures.
It isn’t an
all or nothing situation.

A business, for example,
that survived
for a year
and then had to close
still SURVIVED for a year.

It paid salaries for a year.
It served the community
for a year.
Things were learned.
People gained experience.

Success and failure
is a range
and we will fall
somewhere between
the two extremes.

We will ALWAYS be
a little bit of a success.