We, humans, do
the same sh*t over and over.
The path the US is on
right now,
for example?
It has been taken
hundreds of times
at least.
We can predict
what happens next.
Predicting what happens next
WILL benefit
ourselves
and our growing businesses.
Knowing the next steps
allows us to prepare,
to survive,
to prosper.
Learn history.
Because it DOES repeat
and you SHOULD
be prepared.
Don’t be surprised
by predictable events.
There’s a debate
amongst scientists
about whether or not
they should tell people
the doomtastic truth
regarding what is happening
and what will soon happen.
I want the truth.
If I wanted to hear
placating lies,
I’d talk to a politician.
I reach out to experts
because I want to hear
their informed and honest opinions.
Especially since I plan
to verify those opinions
with my own observations.
We know the climate
and healthcare
and other areas are f*cked.
We have eyes and ears.
We can see that.
Don’t patronize us
with lies.
Tell us the truth.
It was announced
that billions of snow crabs
have gone ‘missing’
causing the ‘harvest’
to be canceled
for the first time ever.
Coverage seems
to imply the disappearance
is a great mystery.
It isn’t a mystery
and it wasn’t a surprise.
The Canadian government
released a report
years ago
talking about how
snow crabs
(and eventually lobsters)
won’t be a viable industry
as the oceans warm
and become more acidic.
They suggested
businesses in the industry
look for alternative sources
of income.
Anyone who remained current
in the snow crab industry
(which includes restaurants serving
snow crabs,
the tiny tourist places
that sell
snow crab-themed products,
etc.)
knew this day was coming.
They would have prepared
for it.
Ensure you or someone on your team
reads the reports
involving your industry.
That information
could save your business.
Yesterday, I talked about
how we should plan for
best case,
worst case,
and
most likely scenarios.
But, but, but…
we’re building businesses.
We don’t have the money
to prepare
for all these scenarios.
By prepare,
I mean plan.
We think about
what we might have to do
under the three scenarios.
We write down the things
we have to consider
and the steps we might take
to deal with those situations.
When the scenario happens,
we can then
immediately implement our plans.
We don’t have to think about it
in the panic
of the moment.
We put our plans in place.
THAT is when
we might have to spend some money.
Planning requires time
but it doesn’t often require money.
Plan for best case,
worst case
and
most likely scenarios.
Put the thinking into it now
so you can focus on implementing it later.
The climate is changing.
That is indisputable.
Rules, laws, customer expectations
will change with it.
Net zero, for example,
will be an expectation
for businesses.
As business builders,
we should be preparing for this.
It is easier to make
these changes gradually now
than wait
and
have to modify everything all at once.
How do we prepare?
Canada is
planting trees
that can survive
in warmer climates
than Canada experiences right now.
If we plant trees
around our business buildings,
seeking to lower energy usage
and offset carbon output,
we should do the same.
Dead trees won’t provide
those benefits.
We should consider
installing solar panels
on those buildings,
adding outlets for electric vehicles
and
rain barrels to capture water,
having natural ground cover
instead of grass,
low usage toilets,
more insulation, etc.
If we need a company car,
we should consider
buying an electric car.
It is better for the environment
and it relays to customers
we’re preparing
for the future.
We should consider
alternatives to single use plastic,
should find
environmentally-friendly alternatives
for our packaging,
keeping recycling rules in mind.
Every aspect of our businesses
should be examined
and modified
so our businesses
have a minimal impact
on the environment.
Net zero, as an expectation,
is coming.
Start preparing for it now.