preparing for disaster

The Big Sales Push

Bad times are approaching.

COVID is still here.
Candida auris is spreading so quickly
and is so deadly
reports about it are being suppressed.
Bird flu is about to go supernova.

And those are merely
the pandemic-like threats.

What does this mean
for business builders?

We prepare.

And we sell as much as possible
as quickly as possible.

Strive for December-like sales
in May and June.

Market like wild.
Sell like you’ve never sold
in the past.
Bank those sales
and those profits.

Lean times are coming.
Fill that bank account.

The Possibility Of World War III And Building A Business

I’ve discussed many
of the other external threats
currently facing humankind
and our budding businesses.

Why haven’t I
discussed the possibility
of World War III
and its impact
on our businesses?

That’s because
there isn’t much more
we can do to prepare
for a world war
than what we’re already doing
to deal
with the pandemics
and climate change.

We build our businesses
to operate
without a lot of employees.

We consider storing
extra supplies.

We build systems
so our customers
can order directly from us
and, if at all possible,
they can order from their homes.

We might also consider
how we would react
if our businesses were forced
to temporarily shut down.

And we hope
World War III doesn’t happen.

Yes, the rich
tend to get richer
during times of war.

But small businesses
are usually decimated.

Advice Is Early

When I talk here
about things like
the pandemic
or climate change
or shifts in the workforce,
I am almost always
early
with any advice
I give.

This is intentional.

Because making changes
in our businesses
takes time,
especially if we want
to make them
in the most resource efficient way.

There is no point
advising you
to prepare
for something
and giving you
no time to prepare.

The best advice
is advice
given early.

Don’t expect
events
to immediately occur.