Not Everyone Will Like Your Idea

I will post a cute photo
of kittens
on social media
and receive comments
complaining that
I didn’t post
a photo of puppies.

Not everyone will like
what you post
or do
or build.

This especially applies
to your new business idea.

Some people won’t like it.
Heck, some people
will hate it.

And the more details you share
about the idea,
the more things people
will find wrong with it.

Hopefully enough people
will like it
to build a viable business
around them.

But some people won’t like it.
And a few people will hate it
with a fiery passion.

Expect that to happen.
Don’t let it stop you.

Promo Posts Your Customers Collect

A writing buddy
writes deliciously spooky
gothic romances.

Every day,
she posts promo
on social media
about her books
and
she features
wonderful gothic images
on this marketing.

She shows women
in white flowing dresses
running down staircases
or houses with one light
shining
in their turrets
or wax dripping
from a candle.

Her readers LOVE these posts.
Some of them collect
the images.

And every image
has one of her book covers
on it.

Design your marketing
so your customers
and your prospects
will want to collect it.

Everything You Say Or Do

One of my buddies
in Human Resources
at a big company
(unofficially)
looks at the social media posts
of job candidates
and anyone else brought to her attention.

She isn’t looking for positive news.
She’s looking for ANYTHING
that she can find
to justify
not hiring
or firing that employee.

And she searches back
DECADES.
Anything the employee
is tagged on
is studied.
That includes other people’s posts.
If she can track the social media account
to other social media accounts,
like those of the employee’s parents,
she looks at those accounts also.

Everything you post
on social media,
everything you say
in public,
everything you do
is being recorded.

And it will be part
of your unofficial record
FOREVER.

Remember that
when you speak, act, post.
Take that same care
with loved ones’
words and actions.