I watered the garden
last evening.
Today, it rained.
I suspected it might rain.
The forecasts said it might.
But there was a chance
it wouldn’t rain.
And I knew
another day without water
would hurt,
perhaps even kill
some of the plants.
So I ‘wasted’ that water
(not really as it was
taken from a rain barrel
that refilled with the rain)
and I wasted my time.
Because that ‘cost’
was less than
the cost of killing my plants.
There are some events
in our future
that might, if they happen,
severely impact our businesses,
perhaps even kill them.
Act as though
they will happen.
Yes, that means
you’ll waste resources
if they don’t happen,
but the cost of not doing anything
far outweighs
the cost of doing something
for no reason.
Prepare for these events.