Every month,
MailChimp changes
their newsletter product.
It becomes
more and more complex.
It now takes
ten times longer
to do simple activities
like archiving
unsubscribed users.
Which means
completing the hard work
of switching newsletter providers
becomes more appealing.
More complex
doesn’t mean better.
It usually means
the opposite.
Don’t add complexity
unless it is absolutely necessary.
MailChimp, a newsletter provider,
just announced
a HUGE price increase
for all customers.
They know
email providers have been
filtering out newsletters,
which means newsletters
have been less effective
sales-wise.
But I suspect they are counting on
their customers being
distracted by Omicron,
being too tired,
too stressed to react
to the price increase,
to take their business elsewhere.
Yes, it is a sh*tty move
but it will be effective.
People ARE too tired
to move.
They’ll stay with MailChimp
and, in a couple months,
they will forget about
the price change.
Your customers are currently distracted.
They likely won’t notice
some of the changes you’re considering.
Think before
implementing those changes.