Is It Applicable To The Average Person?

An expert advised people
on social media
to stock up on Tamiflu
in preparation for
the certain-to-happen
mass Bird Flu outbreak.

Tamiflu is by prescription only.

The expert told people
to ask their doctors for prescriptions
for ‘preventative purposes.’

The rich, the powerful, the connected
can get prescriptions
for ‘preventative purposes.’

Doctors will do
favors like that
for those people.

They’ll take that risk.

Doctors won’t do favors
for the average person.

The expert doesn’t know that
because he is one of the elite.

We, business builders,
also
aren’t the average person.

We have knowledge
other people don’t have.

We have resources
other people don’t have.

We likely have connections
other people don’t have.

Ensure there is
an ‘average person’
on your team
(formally or informally).

Check with them
before giving advice
to other average people.

The Future Is Disability

With multiple pandemics
on the go
and several new ones
on the horizon
paired with very few mitigations
being in place,
a prudent business builder
plans for disability.

Ours.
Our employees’.
Our customers’.

What does this mean?

It means giving customers
a shop from home option.

It means providing masks
and hand sanitizer
to employees and customers
to decrease the odds
of being sued
when those employees and customers
become permanently ill.

It means installing systems
that make our businesses
easier to run
if we become permanently ill.

It means researching
the needs and requirements
of permanently ill people
and doing all we can
now
to ensure our businesses serve them
as customers, employees, owners
as best as possible.

(I’m not part of this group…yet.
I don’t have any insider tips
on how to do this.
I’m doing my research like you are.)

Don’t wait
until it is a requirement
to do this.

Plan for a world
of disabled people now.