I was using the free version
of a social media
scheduling program.
I would have happily moved
from that free version
except…
The lowest paid level
was $99 US/month.
I schedule 3 posts a day.
I couldn’t justify
spending $1 US a post.
Or going from $0 a month
to $99 US a month.
That is too big a jump.
If you’re not seeing
the conversion
you want
from free trials
to paid versions,
it might be
because the jump in pricing
is too much
for your target audience.
Consider offering
another pricing tier.