An editor buddy of mine,
in the past,
would quote the cost
of her service
in cents per word.
She would tell writers
their story would cost
X cents per word to edit.
That X is a small figure.
And many writers can’t do math
so they assumed the cost would also be small.
But most stories are long.
My editor buddy would give them a bill
for over $700
and the writers would freak out.
They wouldn’t or couldn’t
pay my editor buddy
for the service
she already gave them.
Now, my editor buddy
gives prospective clients
an estimated total cost
based on an estimated word count.
More prospective clients
decide not to hire her.
But almost all of the clients
who DO hire her,
pay for her services.
Most of your customers
can’t do math.
Factor that into
pricing discussions.