Tag: minimizing risks

Caring About Numbers

The average person
sucks at math
and
they can’t visualize
percentages.

If we say
16% of reinfected kids
develop
Long COVID,
for example,
people see a low percentage
and think
it isn’t that high.

But if we say
1 in 6 reinfected kids
develop
Long COVID,
people will freak
the f*ck out.
Because they CAN
visualize that statistic.
They realize
it’s a HIGH number.

We should remember this
when we promote our products.

If you want people
to visualize the statistic
and to care about it,
don’t use percentages.

There’s Always A Downside

There’s always a downside
to every decision,
even the smallest ones.

If I have toast for breakfast,
for example,
I have one less slice of bread
for future sandwiches.

We can try to decrease
the downside
(in this case,
perhaps buying more bread)
but we will never eliminate it.

Seth Godin
shares

“We don’t try something
simply because
there’s no downside.
Instead,
we intelligently choose projects
where the downside is understood
and the work is worth doing.”

Know the downsides of your decisions.
Try to minimize them,
prepare for them.
Then take action.

There are no risk-free choices.