A writing mentor once told me
that if my next story
(next product)
couldn’t be handed to a ghostwriter
to write
(outsourced),
my brand likely didn’t
have mass reader (customer) appeal.
The business would never ramp up
to a million dollar
a release level.
My stories can’t be handed
to ghostwriters to write
and I’ve accepted
that my readership growth
will be capped.
Seth Godin
shares
“The pressure tends to go
in one direction
–turn your work
into a commodity,
smooth over the edges
and fit in all the way.
That seems hard to argue with,
particularly if you want to be
popular and profitable.”
If you want mass market sales,
used standard inputs.
If you want to create
a truly unique product,
using unique ingredients,
know that your sales
WILL be capped at a certain level.
Accept that.