Leveling The Playing Field

A friend of mine
works in the film industry.

He told me
that the actors who are most vocal
about dropping mask mandates
on set
are also the actors
whose abilities
to recite lines
have been damaged
by past bouts of COVID.

They can’t remember sh*t.
And they know
this is f*cking with
their ability to do their job.

So they want everyone else
to be in the same situation.
They want other actors
to have THEIR brains damaged
by COVID also.

They want to level
the playing field.

If everyone has
a sh*tty memory,
they won’t be unusual.
They might still
keep their high profile jobs.

It is a devious
and desperate strategy.
But it is ALSO effective.

People are selfish.
Remember that.

Masks And Hand Sanitizer Are Here To Stay

With Monkeypox ramping up
and COVID not at all ramping down,
it is essential
that businesses,
including the small businesses
you and I are building,
attempt
to keep customers
and employees safe.

The easiest way
to do that
is to have hand sanitizer
and masks always available
at the front door.

Keep those containers
filled up.

Factor those expenses
into your financials.

Assume you will supply
masks and hand sanitizer
forever.

Because you likely WILL
do that.

These are the bare minimum
now
for businesses
going forward.

And they convey
that you care.

Halloween And Masks

It is 2021.
We ALL have masks.

And some of us
have absolutely awesome masks.
I saw a toddler
wearing a shark mask
yesterday.
She was adorable.

Today is Halloween,
a day for dressing up,
for pretending,
for wearing awesome masks.

If you want an easy,
last minute marketing idea
to make today special
and fun
for customers
and other partners,
encourage people
to wear their wildest
or their most beautiful
or their most awesome mask.

Put a smile
on those masked faces.