Apple’s new commercial
for the iPad Pro
depicts the destruction
or flattening
of much beloved artistic
and cultural symbols
to form their new device.
It is horrific.
It is dark.
It fills me with despair
and doesn’t make me at all
hopeful
for the present
or the future.
We see destruction
and death all around us.
We’re not rushing
to buy more destruction.
And destruction is easy.
It is everywhere.
Creation is hard.
It is rare.
Sell creation,
not destruction.