Experts often post
about how everything is always available
and how this lack of scarcity
makes it more difficult
to stand out.
In the Romance Novel Industry,
one of the solutions
to this challenge
is
to hold events.
10 writers promote
a themed Facebook party, for example.
Before and during that party,
their books are in the spotlight.
There is curation
for that event.
Readers who are interested
in the theme gather.
They share an experience.
They then buy the same books
and share that experience also.
TV shows have watch parties.
Viewers post while watching
the episode
at the same time.
Video games have release parties.
Everyone goes online
and plays the game
at the same time.
Events are one solution
to cut through the noise.
And the good news is…
anyone can organize
and host one.