I participated
recently
in an awesome
newsletter building promotion.
The organizer was asked
how many books
the participants
would likely sell
due to the promotion.
He answered
that his job
isn’t to sell our books.
His job is to ensure
the right readers
join our newsletters.
Then it is our job
as writers
to sell our books
to those right readers.
Promotions don’t often
bring sales.
Promotions usually
bring prospects to us.
Then WE make the sale.
Ensure you’ve planned
for the necessary next steps
AFTER
the promotion.