Humans Lie

Friends and family members
told a new writer
they couldn’t wait
to buy her book.

Her book released.
NONE of them
bought her book.
NONE.

(She knew this
because she had zero sales
in that region.)

People lie.
They either tell us
what they think
we want to hear
or,
if they’re sh*tty people,
what they think
we don’t want to hear.

Try to base
your decisions
on what people do.

In my friend’s case,
do her friends and family members
already buy books
similar to hers?

If yes,
then they might buy hers.

Actions rarely lie.

Plan For The Worst, Hope For The Best

When I craft projections
for a new business,
I craft three of them
– a best case, a worst case
and
a most likely case.

I’ve NEVER seen
the best case
happen.

I rarely see
the most likely case
happen.

The actuals usually
fall between
the most likely case
and
the worst case.

For example,
worst case climate change predictions
for 2050
made a mere decade ago
are coming true
right now.

When you start a business
or launch a product,
ensure you are content
with the worst case scenario.
It will likely become reality.