Giving Advice Outside Your Knowledge Base

Some companies
specializing in marketing fiction
are now branching out
into teaching
how to write that fiction.

It irritates the f*ck out of me
because they don’t write fiction.
They’re compiling information
they found on the internet,
relaying it
and charging for it.
It is often shallow advice,
advice with no familiarity with the nuances
and no real life experience behind it.
Often the advice
is more harmful than helpful.

It makes me question
if they are doing the same
with their marketing advice.
I’ve stopped dealing with
many of them.

THAT is what happens
when we give advice
outside our knowledge base.
Experts know we’re talking out of our a$$es
and they question ALL of our advice.

The easy solution
is to partner with experts.
We send queries and business their way.
They send queries and business our way.

Think before giving advice
outside your knowledge base.