Fifty Shades Of Grey
was published 12 years ago.
If you’re targeting
21 year olds,
they were 9 years old
at that time.
This is NOT a valid
reference for them.
It is a book
their parents read.
They didn’t read it.
Time flies,
especially when you’re busy
building a business.
Ensure your popular references
are still valid
for your target market.
Perform a time check.