Everyone needs someone
to tell
their secrets to.
If you’re that someone,
you are in a powerful position.
You can’t
tell anyone else
those secrets
If you do that,
no one will ever tell you
their secrets again.
But the secrets
can often benefit you.
You have insider information
no one else has.
Better than that,
however,
you have that person’s trust.
Be a secret holder.
Secrets are powerful
marketing tools.
Many of us love to
hear them.
We like to think
we have information
other people don’t have.
We’re part of the insider group.
I use ‘secrets’ all the time
to sell books.
I’ll share them
with my newsletter subscribers,
telling them
“I shouldn’t tell anyone this
but (whispers)…”
Having secret baby in a title
increases sales.
Giving people an ‘Insider secret’
sells products
and creates followers for life.
No one wants to miss out
on the next insider secret.
How can you use
the power of secrets?