increasing customer satisfaction

Grab And Go Option

I recently enjoyed
a cruise with Virgin Voyages.

There were very few ports
on the itinerary.
There were restaurants
open almost all the time.

Yet one of the most popular
food sources
was the grab and go counters.

Passengers flocked around
self serve stations
offering sandwiches, sushi,
salads and other food
packaged in sealed tight containers.

I LOVED this option.
I could take one
and eat it anywhere on the ship
or store it in the cabin fridge
to eat later.

(I would take a berry box
every morning
to have as my dessert
after dinner.)

It was fast.
It was easy.
The food was great.

Can you offer
a grab and go option
for your products?

It Is Never Too Late To Act

I read an article yesterday
that claimed some scientists
believe it is too late
to act
on climate change.

I don’t know one scientist
who is sitting on her a$$,
doing nothing,
because tipping points
and other climate change issues
are certain to happen.

They’re mitigating the harm
that will be done.
They’re preparing
for these tipping points.
They’re giving animals and insects
and other lifeforms
great lives
today.

They’re taking MORE action
than many people who think
climate change can be stopped.

As a business example,
I know I’ll likely be
closing my Romance Novel business
in two years.

Am I doing nothing
because this will happen?

No.
I’m creating magic
for my loyal readers
(customers).
I’m enjoying the f*ck
out of these last 2 years
in the business.
I’m ensuring the closure
will be as painless and easy
for everyone as possible.

That is a lot of
f*cking work.

It is never too late
to act.

There are ALWAYS actions
to take.

Fight The Lazies

There was
a significant continuity error
in an upcoming release.

I was lazy,
so f*cking lazy
to correct it.

It meant crafting a fix,
reformatting the files
and reloading them to booksellers.
And maybe
no one would notice it?

But my readers
WOULD likely notice it.
And it might
throw them out of the story.
That would decrease
their enjoyment
and the odds
they’ll pre-order
the next story.

So I pushed aside
my laziness
and made the changes.

And I feel
RELIEVED
they have been made.

Fight the lazies.
Do what
you KNOW
should be done.