Many of us have been taught
that perfect is best.
100% on a test
is better than
80% on a test.
But that’s not often true,
especially if
we’re offering
one of a kind items.
A limited run
imperfect stamp,
for example,
is worth much more
than thousands of perfect stamps.
And unique imperfections now
are often pointed out
with pride.
They are indications
the product is hand-made.
Machines are designed
for mass ‘perfect’ production.
If errors are made,
they’re made in great quantities.
A unique one-of-a-kind error
makes the product…
well… one of a kind.
As Seth Godin
shares
“As we get better
at industrialism,
the variability of imperfection
becomes even more fascinating.”
Position your errors
as selling points.
That product
is one of a kind.
Your customer will never
find another like it.