Who Has The Advantage – New Companies Or Established Companies?

In the Romance Novel industry,
in the past,
established writers
had an advantage over
newer writers.

They had,
like I do now,
100s of books in their backlist
and every one of those books
was a possible discovery point
for them
with new-to-them readers.

Today,
due to changes in algorithms
at the biggest online bookstore,
that advantage is now gone.

Backlist is d@mn difficult
for readers to find on the site
and aren’t been promoted
or suggested.

The backlist stories
are being hidden.

Which means
every writer is only as visible
as their most recent release.

As first books are usually more edgy
and prompt more buzz,
newer writers now have
the advantage
finding new-to-them readers.

In that way,
it is EASIER now
to launch a romance novel business.

When evaluating businesses to start,
consider businesses in industries
that favor newcomers.

That will increase
your probability of success.

Hinting At Products To Come

One of my favorite things
to do
as someone running
a Romance Novel Business
is
hint at products to come.

I love casually mentioning
a character in a previous story
or a blog post,
for example,
and then
responding to readers (customers)
who suggest
I should write that character’s story.

I tell them
that’s a great idea.
And months later,
I publish that character’s story.

That makes readers happy.
They are super invested
in that story
because it was ‘their idea.’

They don’t know
I planted that idea
in their brains
and that this was so successful
hundreds of readers (customers)
also messaged me
with the same suggestion.

Hint at products and services
to come.

Get your prospects and existing customers
invested in those ideas.