A writing buddy
writes deliciously spooky
gothic romances.
Every day,
she posts promo
on social media
about her books
and
she features
wonderful gothic images
on this marketing.
She shows women
in white flowing dresses
running down staircases
or houses with one light
shining
in their turrets
or wax dripping
from a candle.
Her readers LOVE these posts.
Some of them collect
the images.
And every image
has one of her book covers
on it.
Design your marketing
so your customers
and your prospects
will want to collect it.