how to reduce your subscriber base

Markets Talk To Each Other

I posted yesterday
about how Netflix
is still enforcing their bizarre
password sharing rules
in Canada
after having backed down
from doing so
in the US
due to backlash.

The thing is…
markets talk
to each other.

Canadians KNOW
Netflix
is treating them
differently
than American subscribers.

The Canadians
on my social media timelines
are pissed.
And rightly so.

In this super connected
social media dominated world,
we should assume
our different markets
will talk to each other.

Prepare for that.

Fixating On A Non-Existent Problem

Netflix Canada
is cracking down
on password sharing
(they backed down
on this idiotic move
in the US).

The people using
the account
have to all reside
at the same address.

Which sounds
reasonable
except…

Netflix Canada subscribers
already pay higher rates
for more devices.

They pay per device.

Why the f*ck
does Netflix care
if those devices
are used in different households?

Their leaders are fixating
on a problem
they’ve already solved.

And they are severely damaging,
if not killing,
their company
because of this fixation.

Ask yourself
if the problem
you’re intent on solving
is truly a problem.

Focus on the TRUE problems
your business
is facing.