The media makes it seem
like everyone has emerged from their homes
to shop in person at stores.
That’s a lie.
There are still quite a few people
in your business’ neighborhood
who don’t feel comfortable
shopping in person.
These people need gifts
for loved ones
or themselves
during the holiday season also.
The biggest draw for cautious shoppers
is the option for delivery.
Delivery doesn’t have to be free,
though that might be a selling feature,
but it should be offered.
Let prospective shoppers know
you have a delivery option.
Tape a sign to your store’s front window.
Add a line on flyers.
Note it on your website.
Having a delivery option
will increase sales
this holiday season.