I’ve been attending
the Consumer Electronics Show
in Vegas
for decades.
The CES knows this
and sends me
emails
offering free registration
four months in advance.
Why would they do this
when they know
I’ll go anyway?
Because making these offers
maintains
their base of attendees.
They can tell advertisers
and exhibitors
that they already have
X number of attendees signed up.
Having a base
of attendees
or sales
or preorders
can benefit us in many different ways.
Maintain that base.
Do what you can
to make them happy.