A politician
recently told
socialists and communists
not to come
to his US State.
His definition
of socialist
is anyone who cares
about other people.
I care about other people.
So I’ll do as he says
and won’t visit his State.
But even if I didn’t
belong to one of the groups
he is warning away,
I still wouldn’t visit his State.
Because he clearly
doesn’t want or need
more tourists.
This is true
whenever we warn
any group away
from our products or services or territories.
Sales or visits or actions
decrease
across all other groups.
Because prospects
will assume
we have so much business
we can afford
to be choosy about customers.
And many of them won’t risk
not being chosen.
If you want sales,
don’t warn undesired groups of people
away from
buying or using
your products/services.
Instead, encourage the groups of people
you DO desire
to buy or use
your products/services.