Yesterday,
I talked about
a young, female business builder
who was criticized
by not-so-young random males
about her outfit.
These males likely
knew NOTHING
about her target market.
Yet they were telling her
what to wear
to appeal to that target market.
I suspect
she’ll ignore them.
But this happens
ALL the time.
And some business builders
make the mistake of
listening to this bad advice.
For example,
I am often told
by random male writers
that people would take my romance novels
more seriously
if I didn’t have man chest
on my covers.
Those man chest covers
sell VERY well.
My target market loves them.
F*ck those random male writers
and the non-romance-buying people
they believe
I should try to impress.
If the person doesn’t know
your target market,
think twice
about taking their advice.