As business builders,
we are always searching
for better products/services
and
different products/services
for our specific markets.
You know who
likely has exposure
to different products/services,
different ways of doing things,
different approaches?
Immigrants.
Newcomers to our area.
And they often know
why their home country’s
products/services
or ways of doing things
are useful
and
the negatives
associated with
those approaches.
If you want to develop
a wide set
of different products/services,
surround yourself
with immigrants
originating
from all over the world.
Talk with them.
Listen to them.
Hire them.
Then tweak the information
for your specific market.
Learn from immigrants.