One of the hot new words
is rizz,
short for charisma.
I saw a new company
with that reference
in its name.
That’s cute now.
It might gain them
a few extra clicks.
It won’t be cute
a year from now.
It will be dated.
The trendy people,
the fashionable people
won’t then want to be linked
to it.
Other people will be
a bit embarrassed
mentioning the company.
Stay away
from trendy business names.