Other Uses For Your Products

I plant radishes
every year.

I do this primarily
for the bulbs.

But sometimes
the bulbs don’t form.

If that happens,
I will eat the leafy part,
the greens.

Or I will allow the radish
to produce flowers
and then seeds.

That feeds the bees
and it gives me seeds
for the next season.

When I design products,
I always ask myself
what other uses
the products can serve.

Sometimes
the primary use
fails.
There’s no true market
for it
or
the product simply doesn’t work
for it.

How else could customers
use your product?

Assume You Know Nothing

I’ve been growing radishes
since I was a kid.
They are one of the fastest
and the easiest
vegetables to grow.

I only discovered
last year
that the leaves are edible.
They’re not only edible
but they’re delicious
when cooked with some garlic
and sprinkled with lemon.

All my life
I had been tossing them
in the compost pile/bin.

Every so often,
assume you know nothing
about your industry or product
or other key factors
in your business
and in your life.

Read the Wikipedia pages.
Take a workshop
or watch a YouTube video
targeted to people new
to the topic.

Look at it
with fresh eyes.

And assume
you know nothing.

You’ll be surprised
at what
you will learn.