Recalls And Informing Customers

With many regulatory controls
having been rolled back,
the number of product recalls
is increasing.

OUR business might rigorously
monitor quality.
But our suppliers likely
aren’t as protective of our customers.

That means
if we resell products
made by other companies
or
we use materials
made by other companies
in our own products,
we need a way
to inform customers
of recalls.

Costco is skilled
at doing this.

They track purchases
through membership numbers
and they will automatically
send emails or text messages
to members
that have purchased a recalled product.

This is all done by their systems.

Ensure any point of sale system
you purchase
has this notification ability also.

Recalls will increase.
Design your business
to easily handle them.

Not Everyone Reads FAQs

A buddy, after reading
yesterday’s post
on answering questions
asked by latecomers
to my series (products),
told me
I should post
the answers
to Frequently Asked Questions
(FAQs)
on my website.

I DO post them on my website
and yes,
the answers to the latecomer’s questions
were there.

But not everyone reads FAQs.
Not everyone searches
for answers.

In my experience,
not many people
do that.

Most people ask the author/company
or
they post the question
on social media
and let any random person answer it.

That’s easier for them.

Yes, post answers
to FAQs on your website
but know that
you’ll likely receive messages
asking those same questions.