I gave my readers
(customers)
5 months warning
about the increase
in prices for my Romance Novels.
This did a couple of things.
It prepared the readers
mentally for the price increase.
They had time
to grumble about it
(which they, surprisingly,
didn’t do with me),
to get angry or upset
and then to calm down
before my next book (product) released.
It also gave my readers
an opportunity
to buy the existing books
at the lower price.
That bump up of sales
at the end of the year
was VERY much welcomed.
And it relayed
that I was being open
and honest with them.
Readers (customers) might not
take any action
upon hearing about
a price increase
but they like knowing about it
in advance.
Consider giving your customers
notice
of price increases.