Some events in the future
are easy to predict.
Water will become
more valuable,
for example.
The number of disabled people
will increase,
as another example.
But the average person
doesn’t want to know
the future,
especially if it is bad
and
especially if they have
to change
to avoid that bad.
You and I
and other leaders
are different.
We’re building businesses
for the future.
We increase our probability
of success
if we know what that future
looks like.
Plan for the future.