Surveys And Focus Groups Aren’t Reliable

Most blood collection organizations
have dropped mask requirements
both for donors
and for volunteers/workers.

The number of blood donors
have decreased.
Significantly.

I’m not surprised.

The people who care enough
about others
to donate blood
are also
likely to be
the people who care enough
about others
to mask.

And they are also likely
to be the people
who align themselves
with organizations
that care about others.

A non-masking organization
doesn’t truly care
about others.

I know this.
You likely know this.

Why didn’t blood collection organizations
know this?

Because, I suspect,
they listened to non-donor feedback
on surveys.

Non-donors wouldn’t share
the true reason they weren’t donating
– most of them
don’t give a sh*t about other people.

They had to give a different excuse.
And the ‘easy’ excuse
for non-donors was
they’d have to wear a mask.

People lie on surveys
and in focus groups.
I’ve seen that happen.
Often.

Ask yourself
if the results
are logical.

And use those results
cautiously.

What People Do Vs What People Say They Do

I attended a wedding reception recently.
One of the people at our table
told everyone
she was severely allergic
to all seafood.

Then she ate every seafood course
put in front of her.

About 8 of the 12 course
Chinese wedding meal
had seafood in it.
She ate all 8.

People say a lot
of sh*t.

They will look you
straight in the eye
and say they never eat french fries
while shoving a french fry
into their mouth.

NEVER base business decisions
purely on what people say.

Watch what they do.