Tag: finding your niche

Pleasing The Niche Market

My target market
for my Romance Novels
is fairly small.

The readers in this niche
know what they want.
They have certain expectations
for the stories in it.

I HAVE to meet those expectations
if I want to sell to them.
I have to make them happy.
I have to craft books
they find great.

If I don’t,
I won’t sell very many books.

Because my books aren’t for everyone.
The random reader
won’t like them.
My books are designed for this niche.

Seth Godin
shares

“The strategy of
the smallest viable audience
doesn’t let you off the hook
–it does the opposite.

You don’t get to say,
“well, we’ll just wait
for the next random person
to find us.”

Instead, you have to choose
your customers
–who’s it for
and what’s it for.
And when you’ve identified them,
the opportunity/requirement
is to create
so much delight and connection
that they choose
to spread the word
to like-minded peers.”

Creating products/services
for a niche market
can be more challenging
than creating products/services
for everyone.

Know the niche market’s expectations
and deliver the products/services
they desire.

Focus On The Smallest Viable Target Group

I’m a big believer
in focusing on niches,
reaching out to small, passionate groups
of people/other entities.

That’s manageable for those of us
without deep marketing pockets.
It delivers faster results.
It is a base
we can build upon.

And it is easier
to change a small group’s collective mind
than a large group’s.

As Seth Godin
shares

“If you’re the kind
of person
who believes in
what’s all around us
(which is most of us),
then you won’t change
your beliefs
until the people around you
change as well.

That’s why
the smallest viable audience
is so important.
Focusing on a specific
group of people,
understanding their beliefs,
engaging with empathy,
creating new social norms
and then,
peer-to-peer,
spreading the new normal.”

Focus on a niche first,
then build out from there.