A writer buddy asked a group of us
if she should
use
a popular
patron-matching platform
or a less popular yet less expensive
patron-matching platform.
I told her
to go where her prospective patrons (customers)
already are.
If she does that,
all she has to focus on
is finding patrons.
That is a super challenging
task
on its own.
Her patrons will already be
accustomed to
or ‘sold’ on
the platform.
If she aligns
with the less popular platform,
all the money she saves
and likely more
will be spent
trying to convince
prospective patrons
to try the platform.
Then she will still
have to convince them
to be her patrons (customers).
Save yourself
work
and frustration.
Go where
your prospective customers
already are.