In yesterday’s post,
I used the term
‘female facing.’
Being female facing
AS A BUSINESS
is a choice.
Our businesses
can be any gender
we wish them to be,
including genderless.
In the Romance Novel writing business,
for example,
I might wish my branding
to be genderless
to appeal to a certain
target market.
I might use initials
instead of a first name
in my pen name
(company name)
and I might use
genderless avatars
on social media.
I would be female
but I wouldn’t be female facing.
Being female facing
AS A BUSINESS
is a choice.
Make that decision
consciously.