Take The Advice That Makes Sense For You

I posted recently
about trusting customers
to know their own situations.

We are our own customers.
And we should trust ourselves
to know our own situations
also.

That means only taking
the advice
that makes sense for us
and for our businesses.

I know, for example,
that I wouldn’t feel proud
of an AI-generated cover.

And if I don’t feel proud
of my products,
I also don’t promote them
properly.

I wouldn’t sell sh*t.

That advice
doesn’t work for me
so
I ignore it.

Only take advice
that makes sense
for you
and your unique situation.

(And yes,
that includes advice
found here on client k.)

If They Know Nothing About Your Target Market…

Yesterday,
I talked about
a young, female business builder
who was criticized
by not-so-young random males
about her outfit.

These males likely
knew NOTHING
about her target market.
Yet they were telling her
what to wear
to appeal to that target market.

I suspect
she’ll ignore them.

But this happens
ALL the time.
And some business builders
make the mistake of
listening to this bad advice.

For example,
I am often told
by random male writers
that people would take my romance novels
more seriously
if I didn’t have man chest
on my covers.

Those man chest covers
sell VERY well.
My target market loves them.

F*ck those random male writers
and the non-romance-buying people
they believe
I should try to impress.

If the person doesn’t know
your target market,
think twice
about taking their advice.