Be Of Service

I think there’s nothing
more confirming
of the sh*tstorm we are in
than
scientists switching from
trying to stop climate change
to
trying to make these
‘last years’
comfortable for
the inhabitants of the world.

Being of service,
as many scientists are saying,
is a good motto
for all of us,
especially for business builders.

Our products or services
should add value
to the world.
They should make lives easier
or happier
or better in some way.
They should serve
their target markets.

Yes, make a profit
(if that is your goal)
but also
be of service.

Being Ethical And Success

Many experts add
being ethical or nice or kind
to their list
of guidelines
a successful business builder
should follow.

But we all know
MANY business builders
who aren’t ethical at all.
And they are very successful.

Financially successful.

Because being ethical
is a limitation.

It means we can’t do
certain things
like
not pay our workers
or
upcharge customers
based on the pigment
in their skin
or
take out a safety feature
on our products
because it costs
a couple cents more.

If your definition
of success
is purely financial,
of course,
it pays to be unethical.

But
if your definition
of success
is to leave a legacy
or make a difference
in the world,
being ethical
is essential.