We’ve heard of the lipstick index
(lipstick sales, an affordable luxury,
increase during a recession).
Cadbury is also claiming chocolate
is recession proof.
“Chocolate is an affordable treat and
one of the last to be scratched off
people’s shopping lists.”
I’m creating
my own affordable treat product.
Short romance stories priced lower
but at a higher per word margin.
Could your company produce
something similar?