I’ve discussed many
of the other external threats
currently facing humankind
and our budding businesses.
Why haven’t I
discussed the possibility
of World War III
and its impact
on our businesses?
That’s because
there isn’t much more
we can do to prepare
for a world war
than what we’re already doing
to deal
with the pandemics
and climate change.
We build our businesses
to operate
without a lot of employees.
We consider storing
extra supplies.
We build systems
so our customers
can order directly from us
and, if at all possible,
they can order from their homes.
We might also consider
how we would react
if our businesses were forced
to temporarily shut down.
And we hope
World War III doesn’t happen.
Yes, the rich
tend to get richer
during times of war.
But small businesses
are usually decimated.